http://www.blogger.com/feeds/13153196/posts/summaryFri, 15 Dec 2006 23:02:56 +0000http://www.khminternet.com/blog.htmlKHM InternetBlogger115http://www.blogger.com/feeds/13153196/posts/summary/115919295814928616Mon, 25 Sep 2006 11:03:00 +00002006-09-25T10:02:38.166-04:00An outstanding article from the WSJ... How to Get Attention In a New-Media World The rules of the publicity game are changing. Here are ways to claim the spotlight for your business. By GWENDOLYN BOUNDS September 25, 2006; Page R1 Three years ago, fledgling New York shoe and dress designer Holly Dunlap hired a well-known public-relations firm to put her brand name -- Hollywould -- on the map. http://www.khminternet.com/2006/09/geniususing-web-to-grow.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/114627160110525660Mon, 28 Aug 2006 10:22:00 +00002006-09-20T20:40:34.163-04:00Had the pleasure of eating breakfast with my friend Simon Clay-Michaels a while back. We were discussing his new project Isabont. It is a unique service that helps executives find new career opportunities by improving their resumes and helping them eliminate the mistakes most of us make when we're trying to get the gig...brilliant. As we were talking about the challenge of driving traffic to http://www.khminternet.com/2006/08/why-didnt-i-think-of-those-keys-to.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/114582458337034124Mon, 21 Aug 2006 02:22:00 +00002006-09-03T16:30:12.110-04:00We love Google...Adwords even more! Google Adwords is an incredibly valuable marketeer's tool Where else can you have the opportunity to be viewed by more than 40% of the North America's search traffic? Now, our friends at Google have made their powerful Adwords tool, even better. We thought when they added the ability to segment your ad impressions (displays of your AdWords ad) down to a http://www.khminternet.com/2006/08/google-adwords-rock-new-demographics.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/114496637700200339Sun, 13 Aug 2006 22:07:00 +00002006-09-03T16:09:55.970-04:00Ever heard this one? It takes about as long to land a big customer as it does to win a small one. So true... Did you know that the majority of the Inc 500's fastest growing firms service large clients? It's a fact. One of the key benefits to working with big fish is they tend to emphasize quality over just the low bid. This provides you with pricing power because we all know your product or http://www.khminternet.com/2006/08/elephants-vs-ants.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/114496697704883887Mon, 07 Aug 2006 03:40:00 +00002006-08-30T08:12:07.640-04:00We know...you're good. The Michael Jordan of Marketing. The Babe Ruth of Sales. But if you're selling to the wrong customers, you don't do as well as you could. They may be great customers for someone else, but maybe not for you. GE has a hard and fast rule. It goes something like, "We will be #1 or #2 in a particular market or we will get out of it." That means GE, one of the world's most http://www.khminternet.com/2006/08/pick-your-spots.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/114496824100412212Wed, 02 Aug 2006 01:35:00 +00002006-08-30T08:10:17.940-04:00One of our associates brought in an ad they saw the other day from one of the nationally published business magazines. It was brilliant. It showed a picure of a doctor using a tongue depressor and a doctor's light. She was peering into what looked like a hospital with it's "mouth" open. The caption read: "When was the last time your hospital had a checkup?" For this medical consultancy, the http://www.khminternet.com/2006/08/provocative-imagery-sends-memorable.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/112739887041242171Thu, 22 Sep 2005 02:07:00 +00002006-01-15T23:18:12.283-05:00How many times since have you refreshed your Web site? Every year? Twice? Not at all? Most businesses, it turns out, are still hosting first-generation sites that went up at the turn of the millennium, experts say. That means that you are showing your new clients and prospects old information about you and your firm, using old technology…that may even be (yikes) passé. Web savvy businesses http://www.khminternet.com/2005/09/time-for-your-fall-web-site-cleaning.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/112234557310425318Thu, 10 Nov 2005 21:26:00 +00002006-01-15T23:17:36.966-05:00One thing we love are unique ways to find new leads and ultimately convert them into happy customers. Here's an idea we use every month to drive between 12 (April 2005) and 127 (June 2005) leads. Woo Hoo! We never use our Pay Per Click (PPC) campaigns to sell our services. Instead, our focus is on lead generation. The ads, placed on both Google and Overture, target companies trying to figure http://www.khminternet.com/2005/11/ppc-converted-us-into-believers.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/112234244651675313Thu, 22 Dec 2005 20:54:00 +00002006-01-15T23:16:18.336-05:00You'll love this one... We just created and launched a direct mail program for a one of our clients. It used a "piggy-back" strategy. The first postcard...a beautiful 6x9 postcard that targeted runners...was sent to a list of approximately 1,000 road, track and cross-country runners in one state in the Northeast. Our client received a 1.1% response rate…about average. *YAWN* Here's the cool http://www.khminternet.com/2005/12/direct-mail-piggy-back.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/112130252178603905Sun, 14 Aug 2005 11:08:00 +00002006-01-15T23:15:52.210-05:00An ingenious client of ours, an IT consultant, is one of many service firms using a checklist in their marketing. They send out a letter to target prospects stating... "We want to send you a checklist to make sure you have your IT security covered. No obligation. It could be invaluable. We've built a detailed guide to the things you need to protect your property, your IT network and your data http://www.khminternet.com/2005/08/checklists-open-doors.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/112234034481114470Tue, 18 Oct 2005 22:57:00 +00002006-01-15T23:15:08.240-05:00A while back, a friend of ours introduced us to the concept of concentric circle marketing. The idea is a simple, yet powerful one. Concentric circle marketing is all about identifying a local market with a specific audience, then clearly and consistently communicating your value proposition (aka "What's in it for your customer") to that audience. The result is a deluge of new leads and new http://www.khminternet.com/2005/10/concentric-what.htmlKHM Internethttp://www.blogger.com/feeds/13153196/posts/summary/112129622768937587Wed, 13 Jul 2005 22:56:00 +00002005-07-13T21:16:10.460-04:00The Idea Factory is born. Stop by here to see inventive ideas from our fellow entrepreneurs. See how they use creative, results-oriented marketing and the Internet to grow their businesses. We're always on the look out for new war stories. If you have an idea, please let us know!http://www.khminternet.com/2005/07/hello-world.htmlKHM Internet